The problem
Since relaunching the brand in the UK in 2017, we have helped grow Toshiba into the third largest TV brand by sales volume. Continuing from this success the team needed an engaging location to send paid and organic traffic through from social. As Toshiba does not sell directly, the core objectives were to explain the features of the latest QLED model, and push users through to purchase via a number of third party retailers.
The solution
We designed a mobile-optimised microsite that talks about picture quality, sound enhancements and the built-in Fire TV operating system. A flexible digital asset management system ensure the landing page can be easily updated with creative from the latest campaign, and hit TV shows while retaining fast load speeds for users when out and about. A comparison tool further promotes the benefits of the flagship model, while also offering more routes to purchase.
The result
The microsite plays an important part in the online consumer journey for shoppers targeted through paid and organic social media, as well as PPC. Over the campaign period, the site racked up over 125,000 page views from 40,000 unique visitors in the UK. Of these, 30% of users went on to visit a retailer product page.
