HORROR EMPORIUM

event creative solution consisting of retail graphics, digital content, cross department application for online and instore retail interior. Creative consistency.

“A treasure trove of unearthly delights, where the boundaries between reality and the supernatural blur”

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<div class="hs-embed-wrapper" data-service="vimeo" data-script-embed="true" style="position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; min-width: 256px; display: block; margin: auto; max-width: 732px;"><div class="hs-embed-content-wrapper"><div style="padding:75% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/1022920467?h=5e10bfb493&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="George Halloween Characters"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script></div></div>
Briefed to lead the Halloween creative across George, George Home and ASDA, this brief was an amazing opportunity to achieve true consistency for both George and ASDA across in-store and online channels. A first in creative execution for the two brands, and the ideal opportunity to help the retailer regain their position as being ‘best for event’s’.
Having not refreshed the Halloween look and feel in several years, the opportunity for creative was huge, whilst it was important for the creative have the longevity to comfortably sit across all product trends and departments, with the new look and feel flooding all customer touch-points across packaging, in-store, online and social.
We worked into the idea of the Horror Emporium; A true destination with an eerie charm, giving customers a one-stop shop for customers celebrating at home. The creative would go on to apply across all departments and product categories; touching food, home décor, confectionery, clothing and gifting; prompting cross-category shopping and giving customers more reasons to visit ASDA and George.
“TOO’s creative solution gave us an innovative take on Halloween that is ideal for the George and ASDA shopper. 
It’s the first time a campaign has spanned the entire George, George Home and ASDA omni-channel estate. A design and campaign that was fully integrated across both brands, George and ASDA, to offer full consistency; helping our customers to shop easily and buy all their event needs in one visit - Dress up, confectionery, dressing the house up!
“The design fully incorporated all channels so that creative application was well thought through, and therefore led to a comprehensive guideline which meant that it was really easy for all teams to work through, and make sure that we had a consistent execution”. Claudia Solano – Head of Creative at George
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<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/George_Halloween_Blog_01.jpg" width="2250" height="2250" loading="lazy" alt="George_Halloween_Blog_01" style="height: auto; max-width: 100%; width: 2250px;">With our illustration and motion graphics teams working collaboratively, the suite of characters came to life, living in the world of the Horror Emporium – these characters were developed with subtle animations – small movements, eyes darting and blinking, suitable for sitting alongside product online without distracting the customer. They went on to be embedded into the social channels, onto the in-store digital screen, in-store POS, and within email marketing too, popping up throughout, adding a touch of personality and delightful spookiness whilst delivering cross channel creative consistency!
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/George_Halloween_Blog_05.jpg" width="2250" height="2250" loading="lazy" alt="George_Halloween_Blog_05" style="height: auto; max-width: 100%; width: 2250px;">
We worked with the developers to create a Halloween landing page, implementing bespoke background assets for an immersive experience, followed up with the characters appearing on the product landing pages throughout the products.
Provided as a suite of creative with a full guideline, the multiple teams within George and ASDA were able to work with the creative assets specifically for their own channel. Our suite of creative assets consisted of the lock up, typography, refined colour palette, background creative &amp; the characters themselves.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/George_Halloween_Blog_02.jpg" width="2250" height="2250" loading="lazy" alt="George_Halloween_Blog_02" style="height: auto; max-width: 100%; width: 2250px;">
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<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/George_Halloween_Blog_04.jpg" width="2250" height="2250" loading="lazy" alt="George_Halloween_Blog_04" style="height: auto; max-width: 100%; width: 2250px;">
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“A treasure trove of unearthly delights, where the boundaries between reality and the supernatural blur”

How can Nike win in multi-brand retail?

As Nike evolves it's approach to retail, The One Off suggest 4 key areas that can help the brand win in multi-brand sports retailers.

Last week saw the return of Elliott Hill to Nike, re-joining the business as CEO, with a clear objective from day one.

Much has been written about how to get the Swoosh back on track. One consistent theme being discussed is the need for the brand to re-engage with 3rd party retailers across the globe and do a better job of showcasing its brand and product in their stores.
Over the last 10 years of working with Nike, we’ve been at the forefront doing exactly this with multi-brand retailers across Europe, and we take great encouragement from the results we’ve seen our work achieve, and what this might mean for the brand moving forward.
The north star that has guided all our work with Nike, has been our mission at The One Off - Inspiring Customers, Creating Profit. This mission reflects our ability to understand consumer mindsets, and to align these with both the brands mission to “bring inspiration and innovation to every athlete in the world” as well as the operational and commercial considerations that drive each of the retailers’ businesses.
We see 4 key areas that Nike can leverage to get back on the front foot in 3rd party retail:
<h2>Category Leadership</h2>
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Football%20overall.png" width="2870" height="1958" loading="lazy" alt="Football overall" style="height: auto; max-width: 100%; width: 2870px;">
Nike’s dominance in key categories, most notably running and football has been put under pressure in recent years, both by well-established competitors and new challenger brands that have enjoyed strong growth during Nike’s focus on DTC channels.
This influx of new brands however creates an opportunity for Nike. With more brands fighting for share of voice within multi-brand retailers, and retailers often lacking the resources to provide an experience that will grab attention, and help shoppers understand the right product for them. There is the need for a category leader to drive the elevation of the category and inspire and engage shoppers.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Football%20detail_HR.jpg" width="743" height="495" loading="lazy" alt="Football detail_HR" style="height: auto; max-width: 100%; width: 743px;">
Nike’s new Football boot concept has been implemented into several European retailers. Premium materials and production techniques have been used to elevate the feel of the department within the retailers. Innovation stories, linked to end uses, allowing shoppers to understand which products suit their needs and goals. A combination of physical and digital media is also used to facilitate decision making, allowing shoppers to validate any research they have done prior to visiting a physical store and driving conversion.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Running%20overall.png" width="2642" height="1762" loading="lazy" alt="Running overall" style="height: auto; max-width: 100%; width: 2642px;">
The new running category concept for Sports Direct, developed in collaboration with Nike, had a truly consumer-centric approach, guided by a desire to create the ideal shopper journey through the department.
This meant that brands took a step back, and shoppers were allowed to navigate the space and range by end use, rather than brand.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Running%20comms_HR.jpg" width="743" height="496" loading="lazy" alt="Running comms_HR" style="height: auto; max-width: 100%; width: 743px;">
Communications from the retailer were developed at a category level to help educate shoppers, who might be new to running, with O2O product finders utilised to help shoppers choose, find and purchase according to their needs.
<h2>Remove Friction</h2>
Post pandemic, discretionary spending has been driven down for most shoppers. In tandem, retailers have come under increased financial pressure in part due to the cost of returns, a result of shopper behaviour, purchasing multiple items online to try on at home.
This has created a space where Nike can play an important role adding value to both the shopper journey, and the retailers’ operational challenges by helping guide shoppers to the right product for them.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Ochner%20running%20unit.png" width="1866" height="2182" loading="lazy" alt="Ochner running unit" style="height: auto; max-width: 100%; width: 1866px;">
Swiss sports retailer Ochner were experiencing challenges within their running category, and the treadmills that were once a key feature in all their stores to drive footfall were increasingly underutilised by shoppers.
An RFID enabled lift and learn table allowed shoppers to learn about the benefits of trail, road, and track Nike shoes and to compare models. QR codes linked shoppers to the best local running routes, expert product reviews and the ability to shop the product online if they weren’t ready to complete their purchase just yet.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Ochner%20interface.png" width="3152" height="2178" loading="lazy" alt="Ochner interface" style="height: auto; max-width: 100%; width: 3152px;">
The results spoke for themselves with 46% of shoppers in the running department engaging with the experience, and a 79% increase in Nike running shoes.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Bra%20studio%20overall%202_HR.jpg" width="743" height="496" loading="lazy" alt="Bra studio overall 2_HR" style="height: auto; max-width: 100%; width: 743px;">
Sports Bra’s has historically been a category that is very hard for women to shop in multi-brand retail. Typically ranged within brand departments with each brand using different terminology and communications making it hard for shoppers to compare and understand which would be the right product for their body and the types of activity they would doing.
The “Bra Studio” developed in partnership with Nike and Sports Direct brought all brands together into one space, ranged by levels of support – aligned to specific sports activities to give the shopper a simplified journey.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Bra%20studio%20interface.png" width="2724" height="1478" loading="lazy" alt="Bra studio interface" style="height: auto; max-width: 100%; width: 2724px;">
The physical space is supported by a Bra Finder app, accessed through touch screens, on the retailer’s website, and on a shoppers own mobile device. The communications journey for this was developed in collaboration with a breast health expert, to ensure we could guide shoppers through their purchase journey to find the right product first time.
<h2>Retail Theatre</h2>
Increasingly, consumers prefer shopping physical stores that offer experiences beyond traditional shopping.
As a brand, Nike is steeped in history, has compelling innovation stories inherent in its products and is interwoven with popular culture. Each of these areas gives us the ability to create memorable engagements at retail through storytelling and experiences.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Jumpan%20overall_HR.png" width="743" height="1084" loading="lazy" alt="Jumpan overall_HR" style="height: auto; max-width: 100%; width: 743px;">
Shopping is increasingly seen as a social activity in younger cohorts of consumers, and by providing opportunities for shoppers to engage with simple physical challenges in store, we have been able to bring to life the Nike brand in highly engaging ways.
The AI powered Jumpman experience, developed in collaboration with Jordan saw over 20,000 engagements within the first 4 months of being in-store, providing shoppers with a unique experience, and the retailer with valuable insights into the shoppers they had in-store, and the ability to re-market to them following engagement.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Product%20launch%201.png" width="2332" height="1482" loading="lazy" alt="Product launch 1" style="height: auto; max-width: 100%; width: 2332px;">
Despite all the changes in how we shop today, newness is still one of the primary drivers of footfall into physical retail. By celebrating new product launches in theatrical ways that hero the product and allow shoppers to experience it in a highly engaging way we can create excitement, re-invigorate interest in the Nike brand and drive product demand.
<h2>Community and Connection</h2>
Since Covid-19 lockdowns, consumers crave community bonds and expect brands to help facilitate connection and reflect their communities authentically and with respect.
The need for stores to move away from a “one fit out for all locations” model to one that better reflects the communities and people that it serves has never been more apparent. It’s here that Nike can add value to its retail partners in the way that its brand shows up in store.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Billy%20J%20illustration_HR.png" width="743" height="156" loading="lazy" alt="Billy J illustration_HR" style="height: auto; max-width: 100%; width: 743px;">
In-store communications within brand areas in multi-brand retailers presents an opportunity for Nike to bring to life the brands core messages and heritage through the lens of local artists. By ensuring we are partnering with up-and-coming talent The One Off have been able to give Nike a credible link to the communities that the retailer serves and have met Gen-Z’s preference for anything under-the-radar.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Run%20club%20group.png" width="1776" height="1668" loading="lazy" alt="Run club group" style="height: auto; max-width: 100%; width: 1776px;">
Once reserved for app-based groups or brand store activations, recent years have seen the proliferation of store based community groups from multi-brand retailers.
By thinking outside of their own communities, and partnering with retailers Nike can reach new audiences, and consumers that have moved away from the brand who may not choose to engage with one of their DTC channels.
<h2>In Summary</h2>
Whilst there is work to be done, in part to re-build relationships with retailers, Nike have innovated in 3rd party retail over the last 4 years with several ground-breaking initiatives that have helped build the brand and drive sales. If the success, we have had in working with Nike to “Inspire Customers. Create Profit.” can be replicated across other retail accounts, we are confident in Nike’s ability to win in 3rd party retail again.
Please get in touch via <a href="mailto:Hello@theoneoff.com">Hello@theoneoff.com</a> if you’d like to find out more about our previous work with Nike, or how we can help you.
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Last week saw the return of Elliott Hill to Nike, re-joining the business as CEO, with a clear objective from day one.

Was IFA 2024 the best yet?

IFA 2024 at Messe Berlin Review Consumer Electronics Show Innovation 

Celebrating A Century of Innovation and Inspiration in Berlin. Was IFA 2024 the best yet?
IFA, the world’s largest consumer electronics and home appliances show, transforms Berlin into a hub of innovation every September. Taking place at Messe Berlin, the event draws professionals and consumers eager to explore the future of technology.
As regular attendees, we at TOO look forward to connecting with clients, gauging market trends, and getting a first-hand look at groundbreaking tech innovations. Berlin itself truly comes alive for IFA, with the event’s branding visible everywhere—from airports to billboards, and even at the city’s landmarks. The influx of attendees sporting IFA lanyards adds to the palpable excitement in the city’s hotels, hospitality venues, and public transport networks.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/F47693D8-7ADF-4C20-A4DF-9646B65F9166_1_105_c.jpeg" width="768" height="1024" loading="lazy" alt="F47693D8-7ADF-4C20-A4DF-9646B65F9166_1_105_c" style="height: auto; max-width: 100%; width: 768px;">
This year’s event, celebrating its 100th anniversary, felt bigger and better than ever before. After years of pandemic-related disruptions, IFA 2024 was a full return to form. Official stats reflected this resurgence, with attendance up by 18% year-on-year, totalling over 215,000 visitors—133,000 of whom were trade professionals. Media attendance rose by an 43%, while tech bloggers and influencers saw a 300% increase.
The fresh IFA branding, characterised by a vibrant colour palette and the new tagline “Innovation For All,” contributed to an elevated sense of excitement. Larger brand investments, more delegates, and a robust consumer program demonstrated IFA’s growing influence and reach.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/EA914A7B-02CB-4827-B7F2-25F0701E1CF1_1_105_c.jpeg" width="1024" height="768" loading="lazy" alt="EA914A7B-02CB-4827-B7F2-25F0701E1CF1_1_105_c" style="height: auto; max-width: 100%; width: 1024px;">
Based on our two days at the event, here’s a look at some key themes that shaped IFA 2024:
AI Everything Everywhere
AI was a central focus across the event, with brands prominently featuring AI-driven innovations in their exhibits.
LG's "Affectionate Intelligence Home" stood out for its immersive brand experience and consumer-focused categorisation. Rather than merely showcasing products (notably few TVs), LG focused on AI’s potential to shape future behaviours, presenting four distinct smart home concepts including: ‘Second Youth Home’ designed to care for active seniors, managing their daily routines, health, and safety, Smart Green Home’ a vision of a more sustainable, eco-friendly way of life enabled by AI, Affectionate Home’ AI-driven care for children and pets, offering personalized support, 'Delightful Home’ AI-tailored culinary experiences and daily delights designed to suit individual tastes.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/26A829D8-F860-488A-949E-CA9E34F554F6_1_105_c.jpeg" width="1024" height="768" loading="lazy" alt="26A829D8-F860-488A-949E-CA9E34F554F6_1_105_c" style="height: auto; max-width: 100%; width: 1024px;">
Samsung’s “AI for All” was similarly integrated and conceptual if lacking the clarity of proposition, with language clearly catering for an international audience: “Wondering if your parents far away are okay? No need to call, just open up Smarthings Family Care. Stay connected even when apart.”, “Health tracker of your dreams is here. “You just fall asleep, AI automatically activates sleeping mode.”, “Check out Samsumg Food and enjoy a smarter way to stay healthy! It manages ingredients and suggests healthy recipes.”, and most amusingly “Answer your calls with your washer. Do not bother holding your phone while doing the laundry.”
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/10EB10A4-357B-4371-ACD9-A90DB9117AF7_1_105_c.jpeg" width="1024" height="768" loading="lazy" alt="10EB10A4-357B-4371-ACD9-A90DB9117AF7_1_105_c" style="height: auto; max-width: 100%; width: 1024px;">
The pick of other applications utilising AI included Vestel showcased a fun innovation concept called A(I)RT TV, which uses AI to generate dynamic wallpapers that change based on the environment around the TV—a creative take on home aesthetics.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/1A77B292-10BF-47C2-B56E-92FBCF67B89C_1_105_c.jpeg" width="1024" height="768" loading="lazy" alt="1A77B292-10BF-47C2-B56E-92FBCF67B89C_1_105_c" style="height: auto; max-width: 100%; width: 1024px;">
Most interestingly were broader, city-level AI applications including HiSense's Smart City Platform demonstrated how AI could revolutionise urban infrastructure by monitoring traffic, public transport, and even disaster prevention, showcasing a future of enhanced urban resilience.&nbsp;
Sustainability in Focus
Sustainability was another key theme, with many exhibits embracing eco-friendly solutions. Messe Berlin’s halls featured lush indoor plantations, creating a fitting backdrop for brands showcasing their sustainability efforts.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/656BBAA8-A18F-41A5-87DB-6DE4AE3EB544_1_105_c.jpeg" width="768" height="1024" loading="lazy" alt="656BBAA8-A18F-41A5-87DB-6DE4AE3EB544_1_105_c" style="height: auto; max-width: 100%; width: 768px;">
Vestel made waves with its Biolive initiative, a biotechnology enterprise that produces bio-based plastics from olive seeds. Their concept appliances, made from 99% bio-based plastic, promise negative CO2 emissions and embody the circular economy’s principles of zero waste.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/374A574E-A741-473B-B851-908ED744D64A_1_105_c.jpeg" width="1024" height="768" loading="lazy" alt="374A574E-A741-473B-B851-908ED744D64A_1_105_c" style="height: auto; max-width: 100%; width: 1024px;">
While many brands emphasized eco-responsibility, few offered substantial innovations beyond concept materials. The overarching message was one of technology-enabled efficiency, with products and solutions designed to promote sustainable living.
Wellbeing and Digital Health on the Rise
A noticeable growth area at the event was wellbeing and ‘digital health’, which accounted for several of the huge exhibition halls, with offerings from the big brands, and prevalently from dozens if not hundreds of growth innovation products and start ups in this space.
For the big brands, wellbeing and health is increasingly integrated into their eco-system of solutions – as with sustainability – helping to improve overall health monitoring and management with technology enabled solutions, such for assisting daily exercise and health maintenance. To what extent the connected OS propositions from Samsung, LG, HiSense, and the other major manufacturers operating systems are walled gardens remains to be established.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/CADB0113-3F9B-49E7-9572-3698C3CB5489_1_105_c.jpeg" width="1024" height="768" loading="lazy" alt="CADB0113-3F9B-49E7-9572-3698C3CB5489_1_105_c" style="height: auto; max-width: 100%; width: 1024px;">
There were companies such as Yolanda that provide the system development underpinning the array health products and tools, as well as those showcasing the hardware such as Bodyfriend ‘dedicated to enhancing the lives of it’s customers by extending their Healthy Year Life by 10 years’.
Offerings ranges from massage chairs, massage guns, to smart body fat scales, to all manner of applications and smart tools for wellbeing.
TV Market Innovations
Here at TOO we are particularly interested in the TV category, we were thrilled to see the latest product launches and concepts on display.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/328F051D-38B7-40CD-ACA2-30653AA2C725_1_105_c.jpeg" width="768" height="1024" loading="lazy" alt="328F051D-38B7-40CD-ACA2-30653AA2C725_1_105_c" style="height: auto; max-width: 100%; width: 768px;">
The latest micro LED and 8K TVs boasted stunning visual depth and detail, pushing the boundaries of home entertainment.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/562946EA-D1B6-4518-9187-621495B09F2D_1_105_c.jpeg" width="1024" height="768" loading="lazy" alt="562946EA-D1B6-4518-9187-621495B09F2D_1_105_c" style="height: auto; max-width: 100%; width: 1024px;">
The gaming sector within the TV market is booming, with brands unveiling products designed to enhance gaming experiences—high refresh rates, curved screens, and built-in speakers were common features. HiSense's partnership with Black Myth: Wukong continued the trend of content partnerships, bringing AAA gaming experiences to the forefront of TV innovation.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/8732DE10-C1D9-4AB2-AE0D-21E36A2D5705_1_105_c.jpeg" width="1024" height="768" loading="lazy" alt="8732DE10-C1D9-4AB2-AE0D-21E36A2D5705_1_105_c" style="height: auto; max-width: 100%; width: 1024px;">
Other highlights included outdoor TVs, powerful sound bars, portable Wi-Fi-enabled TVs, and transparent micro LED screens.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/9983BE68-D165-4A44-9B69-5282556C9B3C_1_105_c.jpeg" width="1024" height="768" loading="lazy" alt="9983BE68-D165-4A44-9B69-5282556C9B3C_1_105_c" style="height: auto; max-width: 100%; width: 1024px;">
The Power of In-Person Marketing
From a trade perspective, IFA reaffirmed the importance of in-person interactions for business growth. The event provided a unique opportunity for industry peers, partners, and remote teams to connect, with substantial financial investments made into the event and benefitting Berlin’s surrounding economy.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/2CDCD68C-10A1-41CD-8C58-9B50FEC91B9B_1_105_c.jpeg" width="1024" height="768" loading="lazy" alt="2CDCD68C-10A1-41CD-8C58-9B50FEC91B9B_1_105_c" style="height: auto; max-width: 100%; width: 1024px;">
We observed a variety of exhibitor styles, from the experience-driven approaches of LG and Samsung to the product-focused demonstrations by brands like Shark Ninja. Some companies, such as Google, prioritized trade meetings over public exhibition space, highlighting the diversity of strategies on display.
Wrapping up: The Future is Integrated and AI-Driven
One of the biggest takeaways from IFA 2024 was the growing emphasis on holistic, integrated smart solutions. Whether it’s health and wellbeing, eco-efficiency, or home management, the future will be powered by AI, promising to simplify and improve our daily lives in ways we’re only just beginning to imagine.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/B412BEF4-7883-4D7A-BBEC-F4A49F9ACBB7_1_105_c.jpeg" width="1024" height="768" loading="lazy" alt="B412BEF4-7883-4D7A-BBEC-F4A49F9ACBB7_1_105_c" style="height: auto; max-width: 100%; width: 1024px;">
Thanks, IFA, for another inspiring experience. Until next year, Berlin!

Celebrating A Century of Innovation and Inspiration in Berlin. Was IFA 2024 the best yet?

Toshiba Brand Campaign

We’re excited to work with our amazing client, Vestel, and valued partners to officially launch Toshiba TV’s latest advertising campaign. The campaign brings to life “Seeing is Believing”&nbsp;the power that immersive TV experiences have in encouraging us all to explore, play and achieve more. 🎉 
<div class="hs-embed-wrapper" data-service="vimeo" data-script-embed="true" style="position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; min-width: 256px; display: block; margin: auto; max-width: 749px;"><div class="hs-embed-content-wrapper"><div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/1011948831?h=70a9e68ede&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="Toshiba_TVC_Branc Campaign"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script></div></div>
Keep an eye out for our fresh TVC airing across BVoD, SVoD, Video Networks, and Social Media platforms, alongside a website refresh and integrated retail campaigns.
A huge thank you to Vestel UK, Marion Marougi, Bart Kuijten, iSite TV, Kathryn Slater, not to mention The One Off team across project management, strategy, creative, motion, digital dev and media teams for making this happen!

We’re excited to work with our amazing client, Vestel, and valued partners to officially launch Toshiba TV’s latest advertising campaign. The campaign brings to life “Seeing is Believing”&nbsp;the power that immersive TV experiences have in encouraging us all to explore, play and achieve more. 🎉

George Halloween Product Photoshoot

George at Asda Halloween Party Photoshoot

As part of our regular updates to the party department for George and Asda, we’ve recently completed a spooky Halloween shoot. 👻 🎃 Using the overall look and feel from our Halloween creative, we’ve styled and shot some of the fun Halloween themed products that are instore at Asda now. The shoot will land alongside our Halloween creative and is brand new for 2024. <img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_George_Halloween_BTS%20(1).jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_George_Halloween_BTS (1)" style="height: auto; max-width: 100%; width: 3000px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_George_Halloween_BTS2%20(1).jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_George_Halloween_BTS2 (1)" style="height: auto; max-width: 100%; width: 3000px;">
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As part of our regular updates to the party department for George and Asda, we’ve recently completed a spooky Halloween shoot. 👻 🎃 Using the overall look and feel from our Halloween creative, we’ve styled and shot some of the fun Halloween themed products that are instore at Asda now. The shoot will land alongside our Halloween creative and is brand new for 2024. <img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_George_Halloween_BTS%20(1).jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_George_Halloween_BTS (1)" style="height: auto; max-width: 100%; width: 3000px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_George_Halloween_BTS2%20(1).jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_George_Halloween_BTS2 (1)" style="height: auto; max-width: 100%; width: 3000px;">

GMG's Sun & Sand Sports Dubai Flagship

GMG's Sun & Sand Sports Flagship Store in Dubai

Excited to share more new work, this time with GMG's Sun &amp; Sand Sports, the leading sports retailer across the Middle East. An impressive 2260 sqm retail space, the flagship store design provides a platform to celebrate Sun &amp; Sand Sports multi-brand offer covering 11 sub-sports categories through both training, streetwear, and specific sports, whilst showcasing the key partner brands shopped by collection.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_SSSFlagship_01%201%20(1).jpg" width="1080" height="1080" loading="lazy" alt="TOO_Social_SSSFlagship_01 1 (1)" style="height: auto; max-width: 100%; width: 1080px;">
Inspired by the brands heritage and logo form, the store kit of parts has been bespoke designed and is iconic to S&amp;SS enabling the overall in-store experiences, digital executions, and service points to be improved. The concept encourages longer dwell and browse time in stores with moments to explore products, customise items and trial through omni enabled fitting rooms / lounges. All departments are fully flexible for VM and can adapt to support all specific and individual brand requirements. The universal perimeter system also enables the brand to grow or shrink categories to keep the store fresh and in line with seasonal sporting calendars when required.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_SSSFlagship_02%201%20(1).jpg" width="1080" height="1080" loading="lazy" alt="TOO_Social_SSSFlagship_02 1 (1)" style="height: auto; max-width: 100%; width: 1080px;"> Special in-store features include a Trend edit collection hub, Footwear service lounge, Customisation design counter, Racket restringing station, Endless aisle digitally enabled Home Fitness browse bar, Ekiosk, Smart mirrors in the fitting rooms and more. It’s been a great project to work on and a full team effort.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_SSSFlagship_03%201%20(1).jpg" width="1080" height="1080" loading="lazy" alt="TOO_Social_SSSFlagship_03 1 (1)" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_SSSFlagship_04%201%20(1).jpg" width="1080" height="1080" loading="lazy" alt="TOO_Social_SSSFlagship_04 1 (1)" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_SSSFlagship_05%201%20(1).jpg" width="1080" height="1080" loading="lazy" alt="TOO_Social_SSSFlagship_05 1 (1)" style="height: auto; max-width: 100%; width: 1080px;">
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Excited to share more new work, this time with GMG's Sun &amp; Sand Sports, the leading sports retailer across the Middle East. An impressive 2260 sqm retail space, the flagship store design provides a platform to celebrate Sun &amp; Sand Sports multi-brand offer covering 11 sub-sports categories through both training, streetwear, and specific sports, whilst showcasing the key partner brands shopped by collection.

Behind the scenes: Toshiba Brand Film

This week we wrapped filming for our latest brand film for Toshiba!&nbsp; The latest advert celebrates the weird and wonderful things that inspire us to get off the sofa and dive into life. Did someone say cake and dinosaurs?! We can't wait to see the results. Watch this space for more updates. <img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Image%20(2).jpeg" width="1024" height="1024" loading="lazy" alt="Image (2)" style="height: auto; max-width: 100%; width: 1024px;">
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Image%20(3).jpeg" width="1024" height="1024" loading="lazy" alt="Image (3)" style="height: auto; max-width: 100%; width: 1024px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Image%20(4).jpeg" width="1024" height="1024" loading="lazy" alt="Image (4)" style="height: auto; max-width: 100%; width: 1024px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Image%20(5).jpeg" width="1024" height="1024" loading="lazy" alt="Image (5)" style="height: auto; max-width: 100%; width: 1024px;">

This week we wrapped filming for our latest brand film for Toshiba!&nbsp; The latest advert celebrates the weird and wonderful things that inspire us to get off the sofa and dive into life. Did someone say cake and dinosaurs?! We can't wait to see the results. Watch this space for more updates. <img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Image%20(2).jpeg" width="1024" height="1024" loading="lazy" alt="Image (2)" style="height: auto; max-width: 100%; width: 1024px;">

TOO Retail Safari - London

Introduction&nbsp;

Our 3D team embarked on an exciting retail safari in London, with the aim of exploring and drawing inspiration from existing retail store designs. The purpose of this journey is to gain valuable insights into the latest trends, innovative design concepts, and fresh ways of thinking. In turn, this will help elevate our own design process and practices as we move forward.
Outernet
Outernet has created a 360-degree immersive space that transports you into Rembrandt’s famous ‘Christ in the Storm on the Sea of Galilee,’ bringing the 1633 painting to life. The motion and scale of the artwork offers a new way to experience this historic masterpiece with audio and lighting adding to the experience. A truly reimagined way to interact with the world’s masterpieces.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/IMG_2125.jpg" width="872" height="655" loading="lazy" alt="IMG_2125" style="height: auto; max-width: 100%; width: 872px;">
Arc’teryx
One of the team's favourite designs of the day was a fresh, sustainable store that celebrates the spirit of outdoor adventure. The in-store experiences included after-purchase services like cleaning and repair options on the lower ground floor, alongside a customisation bar and cleaning station. Throughout the space, pops of well-lit genuine plants reinforce the “don’t fake it” attitude, allowing the store to evolve and adapt over time. Store staff have noticed how the landscapes within the system are already changing, adding a sense of nature and a 'bigger picture' connection to the space and its material palette.
The overall atmosphere is inviting and open, with the re-opened existing glazed ceiling feature on the ground floor adding to the sense of airiness. Clear navigation and well-placed photography help separate products by gender, making the collections easy to browse. Store staff were nearby to offer advice but maintained a welcoming and relaxed attitude.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/IMG_0902.jpg" width="910" height="683" loading="lazy" alt="IMG_0902" style="height: auto; max-width: 100%; width: 910px; margin: 0px 10px 22px 0px; float: left;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/IMG_2137.jpg" width="910" height="683" loading="lazy" alt="IMG_2137" style="height: auto; max-width: 100%; width: 910px;">
Oakley
Oakley is enhancing the retail experience with Covent Garden’s sleek, tech-forward approach to their latest renovation in their latest flagship Covent Garden store. Their diverse product range is supported by a clear communication hierarchy and a digital ticker that keeps customers informed and engaged. Eye-catching pops of yellow combined with an interactive touch screen display in the entrance way, both attracts and excites, encouraging you to browse the newest product drop before committing to go further.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/IMG_6652.jpg" width="4032" height="3024" loading="lazy" alt="IMG_6652" style="height: auto; max-width: 100%; width: 4032px;">
Uniqlo
The brand has taken over a grade II-listed former Victorian carriage hall, in Covent Garden which features an open courtyard and vaulted glass atrium.
The space effectively balances density and openness with a cohesive design and a light, airy material palette, ensuring it feels welcoming while retaining a high number of products on display. Strategically placed dwell areas enhance the shopping experience, encouraging you to spend longer in the store, while clear communication guides customers effortlessly through the store to find the right product for you. The layout encourages exploration with exciting features like a top-floor cafe and garden roof terrace, both using materials and textures to connect you to the brands story of its Japanese heritage. We were all huge fans of the check out methods in Uniqlo, effortless and frictionless transaction using paperless check out with the easy option to self check out with RFID tag drop basket zones.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/IMG_2210.jpg" width="4032" height="3024" loading="lazy" alt="IMG_2210" style="height: auto; max-width: 100%; width: 4032px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/IMG_0540.jpg" width="4032" height="3024" loading="lazy" alt="IMG_0540" style="height: auto; max-width: 100%; width: 4032px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/IMG_0537.jpg" width="5712" height="4284" loading="lazy" alt="IMG_0537" style="height: auto; max-width: 100%; width: 5712px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/IMG_2220.jpg" width="4032" height="3024" loading="lazy" alt="IMG_2220" style="height: auto; max-width: 100%; width: 4032px;">
Lush
The design team created a striking contrast with bold packaging against a neutral backdrop, allowing the products to stand out while complementing the building’s authentic character. Insightful and engaging staff further enhance the experience, making it both fun and immersive.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/IMG_2261%203.jpg" width="4032" height="3024" loading="lazy" alt="IMG_2261 3" style="height: auto; max-width: 100%; width: 4032px;">
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/IMG_6772_2.jpg" width="4032" height="3024" loading="lazy" alt="IMG_6772_2" style="height: auto; max-width: 100%; width: 4032px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/IMG_2248%202.jpg" width="4032" height="3024" loading="lazy" alt="IMG_2248 2" style="height: auto; max-width: 100%; width: 4032px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/IMG_2269%202.jpg" width="4032" height="3024" loading="lazy" alt="IMG_2269 2" style="height: auto; max-width: 100%; width: 4032px;">
The North Face 
Upon entering the store, the ceiling-suspended fixtures create an expansive, open atmosphere, while the store layout frames product moments with immersive, large-scale graphics that immediately encourage exploration. A subtle yet invigorating scent greets you as you walk in, drawing you deeper into the experience. As you venture further into the ground floor, the center of the space reveals a standout installation—a lounge area featuring oversized dry bags custom-printed for the brand, complemented by a custom rug and striking sky barrisol above. The sound and lighting in this area create a welcoming pause, offering a relaxing retreat within the dynamic environment.
Downstairs, a "Chill Room" allows customers to interact directly with products by trying on clothing designed for specific environments, including sub-zero temperatures. This not only informs customers but also deepens your understanding of the brand's authenticity and making informed purchase decisions. Very Impressive!&nbsp;
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/IMG_0571%202.jpg" width="103" height="196" loading="lazy" alt="IMG_0571 2" style="height: auto; max-width: 100%; width: 103px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/IMG_2288.jpg" width="4032" height="3024" loading="lazy" alt="IMG_2288" style="height: auto; max-width: 100%; width: 4032px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/IMG_2304%202.jpg" width="4032" height="3024" loading="lazy" alt="IMG_2304 2" style="height: auto; max-width: 100%; width: 4032px;">
Omega X Selfridges 'The Corner Shop'
The digital shop front is a standout feature, grabbing attention with its striking visuals that underscore the brand’s deep connection to swimming and the Olympics. Its captivating design, seamlessly integrated across all marketing channels—including the hit advert featuring Olympic athletes transforming Paris into a dynamic playground creating a cohesive memorable and impactful experience. The innovative play on scale across all platforms truly embodies the Olympic spirit.&nbsp;
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/IMG_6901.jpg" width="4032" height="3024" loading="lazy" alt="IMG_6901" style="height: auto; max-width: 100%; width: 4032px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/IMG_2311.jpg" width="4032" height="3024" loading="lazy" alt="IMG_2311" style="height: auto; max-width: 100%; width: 4032px;">
Nike x Jacquemus
Set within Selfridges, the well anticipated Nike x Jacquemus pop up did not disappoint! The oversized shopfront props and brand swoosh attract customers, creating a striking yet playful first impression.
Once inside the space, which is relatively compact, the central giant Nike swoosh handbag stands out with its vibrant red colour, visible from afar, while shoppable collections line the perimeter. At the base of the swoosh, there’s an engaging seating area that highlights the brand collaboration, with welcoming staff on hand to take photographs perfect for Instagram-worthy moments. However, it is worth noting that the swoosh's proportions have been compromised to fit the space due to ceiling height constraints.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/IMG_2318%202.jpg" width="910" height="683" loading="lazy" alt="IMG_2318 2" style="height: auto; max-width: 100%; width: 910px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/IMG_2326%202.jpg" width="4032" height="3024" loading="lazy" alt="IMG_2326 2" style="height: auto; max-width: 100%; width: 4032px;">
Jellycat X Selfridges
This visit was the most energetic and engaging experience of all, thanks to its bold, vibrant colours that create an unforgettable and immersive environment from the moment you step inside. The theatrical staff further elevate the experience with an extra layer of engagement, making the visit not only dynamic but exceptionally entertaining.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Screenshot%202024-08-20%20at%2014.59.27.png" width="3812" height="2472" loading="lazy" alt="Screenshot 2024-08-20 at 14.59.27" style="height: auto; max-width: 100%; width: 3812px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/IMG_0593.jpg" width="5712" height="4284" loading="lazy" alt="IMG_0593" style="height: auto; max-width: 100%; width: 5712px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/IMG_7117.jpg" width="4032" height="3024" loading="lazy" alt="IMG_7117" style="height: auto; max-width: 100%; width: 4032px;">
Adidas
The space truly stands out with its vibrant and captivating digital displays and impactful product moments. Powerful lighting adds character, enhancing key areas, and makes them feel personalised while subtly guiding customers through different departments and product moments within the space. The disruption of zones within throughout the store journey made spending time in the store very enjoyable when browsing and not only shopping with intent.
One of our favourite takeovers on the ground floor would be the eye-catching Ultra Boost 5 campaign area. This space serves as a focal point, drawing attention and creating an Instagrammable engaging, dynamic experience. The overall sports palette, run track flooring and orange tinted colour wash felt premium and youthful with its energy. A must see!
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/IMG_0607.jpg" width="5712" height="4284" loading="lazy" alt="IMG_0607" style="height: auto; max-width: 100%; width: 5712px;">
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Screenshot%202024-08-20%20at%2017.31.42.png" width="1352" height="1742" loading="lazy" alt="Screenshot 2024-08-20 at 17.31.42" style="height: auto; max-width: 100%; width: 1352px;">
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/IMG_1105.jpeg" width="4032" height="3024" loading="lazy" alt="IMG_1105" style="height: auto; max-width: 100%; width: 4032px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/IMG_0602.jpg" width="4032" height="3024" loading="lazy" alt="IMG_0602" style="height: auto; max-width: 100%; width: 4032px;">
RIXO
Although RIXO is a London based brand, the stores spirit made us feel like we had stepped into a retro Miami scene. The relaxed atmosphere and soft curved architecture, allowed you to browse collections at your own pace, blending both nature and playful colours for a well considered eclectic approach.
This unique combination of bold patterns and hues transports you to a different place, resulting in a truly memorable environment. With an effective layout and attentive staff, the space ensures smooth circulation and excellent service, making the experience both enjoyable and seamless. A particular favourite of ours was the central bar surrounded by palms and light void above and ending in the fitting rooms. A true palace of luxury with bespoke fabrics adding personality to each fitting cubicle.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/IMG_6944.jpg" width="4032" height="3024" loading="lazy" alt="IMG_6944" style="height: auto; max-width: 100%; width: 4032px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/IMG_6942.jpg" width="4032" height="3024" loading="lazy" alt="IMG_6942" style="height: auto; max-width: 100%; width: 4032px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/IMG_6948.jpg" width="4032" height="3024" loading="lazy" alt="IMG_6948" style="height: auto; max-width: 100%; width: 4032px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/IMG_6959.jpg" width="4032" height="3024" loading="lazy" alt="IMG_6959" style="height: auto; max-width: 100%; width: 4032px;">
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Introduction&nbsp;

Design Discoveries: Materials and Furniture

Key trends and insights regarding materials & their uses 

As interior designers we’re always seeking innovations that blend style with eco-consciousness in both materials and furniture. Manufacturers and makers are continually pushing boundaries and unveiling new solutions, to elevate the design industry methods and bring sustainability into our every day process.

To gain inspiration into the latest trends, The One Off’s design team recently took a research trip to Manchester’s Design District. Visiting Material Source studio, an inspirational hub showcasing the latest offerings from the world’s leading commercial interior and building supply brands. Along with supplier showrooms and retail stores showcasing material innovations.&nbsp;
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Screenshot%202024-08-20%20at%2017.01.59.png" width="1794" height="1830" loading="lazy" alt="Screenshot 2024-08-20 at 17.01.59" style="height: auto; max-width: 100%; width: 1794px;">
With the rise of ethical consumerism, sustainable design is essential in retail. To create spaces that reflect these values it’s crucial we are well informed when selecting materials, with consideration of material makeup, durability down to production location. These considerations ensure all decisions meet aesthetic and functional needs as well as behaving better in our mass production and retail fixture development to future-proof.
In other sectors, such as workspace there is a demand for flexibility and adaptability that can evolve with user’s needs. To achieve this level of flexibility, we are increasingly turning to modular furniture solutions, instead of fixed items. These pieces can be easily reconfigured, allowing a single space to serve multiple purposes.
With a focus on the above points in sustainability and modularity, here are our top discoveries and inspirations:
Solus - Spolia Collection
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/IMG_1879-1.jpeg" width="4032" height="3024" loading="lazy" alt="IMG_1879-1" style="height: auto; max-width: 100%; width: 4032px;">
We visited the Solus showroom on the launch day of Spolia in Manchester. The tile collection which transforms waste into beauty, with beautiful and unique samples displayed instantly catching our attention.
Spolia is an innovative terrazzo collection that transforms construction waste from demolition sites across the UK, into sustainable, durable surfacing solutions incorporating up-cycled aggregate. The collection offers standard colour options, along with offering a bespoke service to create one-of-a-kind terrazzo tile creations, with exceptional durability and a long lifespan.
Adding to its sustainability credentials, the collection is manufactured in the UK reducing transportation emissions when specifying on local projects.
Spacestor - Verandas
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Screenshot%202024-08-20%20at%2017.08.47.png" width="2904" height="1700" loading="lazy" alt="Screenshot 2024-08-20 at 17.08.47" style="height: auto; max-width: 100%; width: 2904px;">
Spacestor specialise in workspace solutions, with products that focus on modular and flexible furniture that can adapt to the ever-changing needs of modern offices. A highlight collection for us was Verandas.
Verandas is an adaptable and modular system, that reimagines the traditional meeting room, incorporating various accessories and custom elements. The spaces created are premium, comfortable and include all features that permanent rooms have, but thanks to its adaptable base framework, the components can be reconfigured to create completely different configurations when the space requires it, really emphasising its long lifespan and sustainable credentials, with Spacestor calling it ‘the meeting rooms you never throw away’.
Material Source - Bio &amp; by-product materials
Material Source presented a curated display of 24 innovative bio &amp; by-product-based materials developments. Not all the materials are market ready, but in highlighting their possibilities, Material Source hopes that ‘they will go on to be manufactured and secure the EPDs and certifications needed for specification, to help support a brighter future’. As stated on the material source website.
A couple of our favourite materials that are on our radar are:
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Screenshot%202024-08-20%20at%2017.16.15.png" width="2478" height="1620" loading="lazy" alt="Screenshot 2024-08-20 at 17.16.15" style="height: auto; max-width: 100%; width: 2478px;">
Corrugated hemp fibre panel by Margent Farm
A sustainable building material made from natural hemp fibres combined bio-waste resin made entirely from agricultural waste, resulting in lightweight yet durable sheets ideal for exterior cladding, interiors and furniture design. These sheets offer significant environmental benefits due to hemp's rapid growth and low need for pesticides. Additionally, their natural, textured appearance makes them a visually appealing choice for eco-friendly designs.
Reclaim by Caracara Collective
The Caracara Collective are an experimental design studio focused on creating sustainable products using bio waste.
The reclaim collection includes beautiful lampshades made from orange peel and pine needle by-products. Both the juice and Christmas tree industry produce a huge amount of by-product, here’s where Reclaim come in, creating 1 lampshade out of 20 squeezed oranges and 12 lampshades from the needles dropped by just 1 tree.
Link to see the rest of the materials:
<a href="https://www.materialsource.co.uk/24-bio-and-by-product-based-materials-for-2024/">https://www.materialsource.co.uk/24-bio-and-by-product-based-materials-for-2024/</a>
Additionally, we visited a handful of retail stores, and these were our top pick highlights which we feel are doing amazing work in terms of conscious material specifications:
Nike Rise Store in Manchester Arndale
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Screenshot%202024-08-20%20at%2017.26.26.png" width="1120" height="1486" loading="lazy" alt="Screenshot 2024-08-20 at 17.26.26" style="height: auto; max-width: 100%; width: 1120px;">
The store design clearly emphasises sustainability, featuring eco-friendly materials throughout the fixture system and store fittings, such as recycled plastics, fabrics, and felts. The textures in the store design palette were noticeable on the cash desks and midfloor tables, varying in colours between men’s and women’s which was a nice navigational touch when browsing. Across Nike’s fleet of stores, Manchester’s showcases another bright and open modern space, emphasising Nike’s commitment to reducing environmental impact and celebrating the brand move to zero mission.
Patagonia
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Screenshot%202024-08-20%20at%2017.20.47.png" width="1372" height="1482" loading="lazy" alt="Screenshot 2024-08-20 at 17.20.47" style="height: auto; max-width: 100%; width: 1372px;">
Instead of utilising materials that are made from only recycled content, Patagonia takes the reclaimed route of sourcing and upcycling materials into this store design. The look &amp; feel appears honest and quite industrial, ’true to the Patagonia spirt’. Using glazed brick tiles recycled from a local police station, scaffold boards from building sites around Manchester and light fittings reclaimed from factories local to the store as just an example.
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As interior designers we’re always seeking innovations that blend style with eco-consciousness in both materials and furniture. Manufacturers and makers are continually pushing boundaries and unveiling new solutions, to elevate the design industry methods and bring sustainability into our every day process.

Apparel Group Back to School Campaign

Apparel Group Dubai Back to School Campaign

We've been busy working with the team at Apparel Group in Dubai to develop their Back to School campaign. Our approach was centred around the idea of going back to school should be fun. Reconnecting with old friends, meeting new friends, enjoying breaks, playtime and learning new things. Influenced by social media and the communication of feelings and messages through simple stickers and badges; the campaign features illustrative sticker style graphics reminiscent of school, paired with photography and in-store props to bring the campaign to life.&nbsp;Creating a portable toolkit that can be tailored to photography, or stand alone amplified elements within windows, in-store, on bags and online. The campaign is now live and has launched in UAE, KSA, Kuwait, Qatar, Oman and Bahrain. <img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_Skechers%20(1).jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_Skechers (1)" style="height: auto; max-width: 100%; width: 3000px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_Skechers2%20(1).jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_Skechers2 (1)" style="height: auto; max-width: 100%; width: 3000px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_Skechers3%20(1).jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_Skechers3 (1)" style="height: auto; max-width: 100%; width: 3000px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_Skechers4%20(1).jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_Skechers4 (1)" style="height: auto; max-width: 100%; width: 3000px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_Skechers5%20(1).jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_Skechers5 (1)" style="height: auto; max-width: 100%; width: 3000px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_Skechers6%20(1).jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_Skechers6 (1)" style="height: auto; max-width: 100%; width: 3000px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_Skechers7%20(1).jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_Skechers7 (1)" style="height: auto; max-width: 100%; width: 3000px;"> 
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We've been busy working with the team at Apparel Group in Dubai to develop their Back to School campaign. Our approach was centred around the idea of going back to school should be fun. Reconnecting with old friends, meeting new friends, enjoying breaks, playtime and learning new things. Influenced by social media and the communication of feelings and messages through simple stickers and badges; the campaign features illustrative sticker style graphics reminiscent of school, paired with photography and in-store props to bring the campaign to life.&nbsp;Creating a portable toolkit that can be tailored to photography, or stand alone amplified elements within windows, in-store, on bags and online. The campaign is now live and has launched in UAE, KSA, Kuwait, Qatar, Oman and Bahrain. <img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_Skechers%20(1).jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_Skechers (1)" style="height: auto; max-width: 100%; width: 3000px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_Skechers2%20(1).jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_Skechers2 (1)" style="height: auto; max-width: 100%; width: 3000px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_Skechers3%20(1).jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_Skechers3 (1)" style="height: auto; max-width: 100%; width: 3000px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_Skechers4%20(1).jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_Skechers4 (1)" style="height: auto; max-width: 100%; width: 3000px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_Skechers5%20(1).jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_Skechers5 (1)" style="height: auto; max-width: 100%; width: 3000px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_Skechers6%20(1).jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_Skechers6 (1)" style="height: auto; max-width: 100%; width: 3000px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_Skechers7%20(1).jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_Skechers7 (1)" style="height: auto; max-width: 100%; width: 3000px;">

Nike Bootwall

Nike Bootwall at Intersport Paris Flagship

We partnered with Nike to design a new bootwall concept in Intersport within their La République flagship store in Paris. The new concept aims to attract customers with an overarching Nike brand presence. The wall brings flexibility and engagement to customers by featuring the latest boot pack launch, which can easily be updated in line with new launches, consistently remaining relevant and innovative. We launched with two flagship stores in Paris, landing in time for the Olympics. <img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_InterSport.jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_InterSport" style="height: auto; max-width: 100%; width: 3000px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_InterSport2.jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_InterSport2" style="height: auto; max-width: 100%; width: 3000px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_InterSport3.jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_InterSport3" style="height: auto; max-width: 100%; width: 3000px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_InterSport4.jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_InterSport4" style="height: auto; max-width: 100%; width: 3000px;">

Behind the scenes: Nike 365 Shoot

Nike photoshoot, Frasers Group Sports Direct

Our team are shooting in London this week capturing imagery for Nike, to showcase their all-year-round products. The imagery will be used within the Nike category areas of Frasers Group Sports Direct stores. Over the next 5 days the team will be capturing basketball, kids, women’s and men’s fitness and football. We can’t wait to see the results in store. <img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/1.jpg" width="1080" height="1080" loading="lazy" alt="1" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/2.jpg" width="1080" height="1080" loading="lazy" alt="2" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/3.jpg" width="1080" height="1350" loading="lazy" alt="3" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/4.jpg" width="1080" height="1080" loading="lazy" alt="4" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/5.jpg" width="1080" height="1080" loading="lazy" alt="5" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/6.jpg" width="1080" height="1080" loading="lazy" alt="6" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/7.jpg" width="1080" height="1080" loading="lazy" alt="7" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/8.jpg" width="1080" height="1080" loading="lazy" alt="8" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/9.jpg" width="1080" height="1080" loading="lazy" alt="9" style="height: auto; max-width: 100%; width: 1080px;">
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Our team are shooting in London this week capturing imagery for Nike, to showcase their all-year-round products. The imagery will be used within the Nike category areas of Frasers Group Sports Direct stores. Over the next 5 days the team will be capturing basketball, kids, women’s and men’s fitness and football. We can’t wait to see the results in store. <img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/1.jpg" width="1080" height="1080" loading="lazy" alt="1" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/2.jpg" width="1080" height="1080" loading="lazy" alt="2" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/3.jpg" width="1080" height="1350" loading="lazy" alt="3" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/4.jpg" width="1080" height="1080" loading="lazy" alt="4" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/5.jpg" width="1080" height="1080" loading="lazy" alt="5" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/6.jpg" width="1080" height="1080" loading="lazy" alt="6" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/7.jpg" width="1080" height="1080" loading="lazy" alt="7" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/8.jpg" width="1080" height="1080" loading="lazy" alt="8" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/9.jpg" width="1080" height="1080" loading="lazy" alt="9" style="height: auto; max-width: 100%; width: 1080px;">

Behind the scenes: Toshiba Norway Shoot

Norwary photoshoot, Toshiba, Norseman Xtreme triathlon, OLED Campaign

Our team are in Norway this week capturing footage of the breath-taking Norwegian landscape and Norseman Xtreme Triathlon that will be used as part of the Toshiba OLED campaign launching later in the year. It has been a full team effort, and we can't wait to see the results. 
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Toshiba_Trip-06.jpg" width="1080" height="1080" loading="lazy" alt="Toshiba_Trip-06" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Toshiba_Trip-08.jpg" width="1080" height="1080" loading="lazy" alt="Toshiba_Trip-08" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Toshiba_Trip-02.jpg" width="1080" height="1080" loading="lazy" alt="Toshiba_Trip-02" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Toshiba_Trip-03.jpg" width="1080" height="1080" loading="lazy" alt="Toshiba_Trip-03" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Toshiba_Trip-05.jpg" width="1080" height="1080" loading="lazy" alt="Toshiba_Trip-05" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Toshiba_Trip-04.jpg" width="1080" height="1080" loading="lazy" alt="Toshiba_Trip-04" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Toshiba_Trip-01.jpg" width="1080" height="1080" loading="lazy" alt="Toshiba_Trip-01" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Toshiba_Trip-07.jpg" width="1080" height="1080" loading="lazy" alt="Toshiba_Trip-07" style="height: auto; max-width: 100%; width: 1080px;">
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Our team are in Norway this week capturing footage of the breath-taking Norwegian landscape and Norseman Xtreme Triathlon that will be used as part of the Toshiba OLED campaign launching later in the year. It has been a full team effort, and we can't wait to see the results.

We won silver! Webbs Best Visual Identity for the Retail Sector

Webbs Brand Identity, won silver in the Best Visual Identity in the Retail Sector at the Transform Awards Europe 2024

Congratulations to everyone at Webbs Garden Centres and our team at The One Off for winning Silver for Best Visual Identity for the Retail Sector in the Transform Awards Europe!&nbsp;🏆✨
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Webbs%20TA%20Winner%20Linkedin%2001.jpg" width="529" height="529" loading="lazy" alt="Webbs TA Winner Linkedin 01" style="height: auto; max-width: 100%; width: 529px;"> Read more on the identity we created for Webbs <a href="https://www.theoneoff.com/work/brand/brand-identity-guidelines/webbs-brand-identity" rel="noopener">here</a>
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Congratulations to everyone at Webbs Garden Centres and our team at The One Off for winning Silver for Best Visual Identity for the Retail Sector in the Transform Awards Europe!&nbsp;🏆✨

Nike Football Wall Reset

Nike Football Wall Reset in Sports Direct Oxford Street

<div class="hs-embed-wrapper" data-service="vimeo" data-responsive="true" style="position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; min-width: 256px; display: block; margin: auto; max-width: 426px;"><div class="hs-embed-content-wrapper"><div style="position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.34%; margin: 0px;"><iframe src="https://player.vimeo.com/video/936613371?h=ae4147ee2d&amp;app_id=122963" width="426" height="240" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" title="Nike SDI Oxford St 03.04.2024 Boot Room" style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;"></iframe></div></div></div>
Our brief was to reset the existing Nike Football Wall by creating a concept that visually stood out and won the Sports Direct football department. The concept needed to work across both Flagship and Elevated stores, providing an informed and engaging consumer experience whilst still providing the necessary merchandising principles and educational tools.

<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_News_16_9_NikeFootballWall_2.jpg" width="2560" height="1440" loading="lazy" alt="TOO_News_16_9_NikeFootballWall_2" style="height: auto; max-width: 100%; width: 2560px;">The concept was based around three key objectives:
• Invite the Full Family – Creating messaging, experiences, and displays that resonate with and feel inviting to all. • Educate and Inspire – Inspiring consumers and empowering them to learn more about the different boots, silos, innovation, and end uses that will best suit their needs and goals. • Comparison – Helping to facilitate and validate decision making, both physically and digitally.
Unique patterns were developed to represent each silo, connected to their end use. These were developed in 3D form, giving dimension to the wall. Digital ticker tapes and product hero boxes were created to sign post and educate consumers on each silo, alongside lenticular graphics to showcase key Nike athletes.
The new Flagship concept recently launched in Sports Direct Oxford Street Flagship store. The elevated concept will be rolled out across all new Sports Direct stores.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_News_16_9_NikeFootballWall_1.jpg" width="2560" height="1440" loading="lazy" alt="TOO_News_16_9_NikeFootballWall_1" style="height: auto; max-width: 100%; width: 2560px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_News_16_9_NikeFootballWall_4.jpg" width="2560" height="1440" loading="lazy" alt="TOO_News_16_9_NikeFootballWall_4" style="height: auto; max-width: 100%; width: 2560px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_News_16_9_NikeFootballWall_3.jpg" width="2560" height="1440" loading="lazy" alt="TOO_News_16_9_NikeFootballWall_3" style="height: auto; max-width: 100%; width: 2560px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_News_16_9_NikeFootballWall_6.jpg" width="2560" height="1440" loading="lazy" alt="TOO_News_16_9_NikeFootballWall_6" style="height: auto; max-width: 100%; width: 2560px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_News_16_9_NikeFootballWall_5.jpg" width="2560" height="1440" loading="lazy" alt="TOO_News_16_9_NikeFootballWall_5" style="height: auto; max-width: 100%; width: 2560px;">
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<div class="hs-embed-wrapper" data-service="vimeo" data-responsive="true" style="position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; min-width: 256px; display: block; margin: auto; max-width: 426px;"><div class="hs-embed-content-wrapper"><div style="position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.34%; margin: 0px;"><iframe src="https://player.vimeo.com/video/936613371?h=ae4147ee2d&amp;app_id=122963" width="426" height="240" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" title="Nike SDI Oxford St 03.04.2024 Boot Room" style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;"></iframe></div></div></div>
Our brief was to reset the existing Nike Football Wall by creating a concept that visually stood out and won the Sports Direct football department. The concept needed to work across both Flagship and Elevated stores, providing an informed and engaging consumer experience whilst still providing the necessary merchandising principles and educational tools.

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