The problem
A strong social media campaign was to be a key element of the re-launch of Thomas Cook. But re-launching one of the world’s oldest and most iconic travel brands during a global pandemic posed many challenges. Our campaign aimed to align the brand with the core reason for travel, love.
The solution
The Thomas Cook social launch campaign focused on the moments that really matter on holiday. Seeing your children fall in love with the beach, getting lost in your new favourite city or letting your daily worries drift away.
The result
The social campaign expressed the simple message that love is a strong emotion, and one we all want more of in our lives. Thomas Cook is about giving people more of what they love; family time, memories, adventure and relaxation.
