The problem
Hape toys are specifically designed to help with a child’s development through play, embodying the brand’s tag line: Love, Play, Learn. So, we created the ‘Unwrap their potential’ Christmas campaign, conveying the message that by giving a Hape toy, you’re giving a toy made for more than just fun.
The solution
In the spirit of this, the main film sees Hape toys coming together to help a fallen angel at Christmas. In essence, demonstrating all the qualities Hape hopes to instil in children around the world.
