The problem
Global lockdowns in 2021 meant people were unable to travel to music festivals. So, in order to demonstrate the built in streaming functionality of Toshiba TV’s, we partnered with Defected Records and live-streamed the best of Defected Croatia 2021 on Twitch. Introducing Defected x Toshiba Y/OUR HOUSE.
The solution
To make it more immersive, we shot a live magazine show with VIP interviews, dance floors highlights and all the magic you’d enjoy if you were there. Every day for six days viewers could tune in via defectedxtoshiba.com or directly on Defected Record’s Twitch channel.
The result
We helped Toshiba to reach a new, tech-savvy audience while giving an immersive product demo on an epic scale, and the results speak for themselves:
– 248,000 impressions
– 72,000 hours of content watched
– 4% increase in Toshiba sales
– 4,800,000 organic reach
