The problem
How do we create cut-through in a highly competitive UK TV market against brands with far larger budgets, and help our audience understand that Toshiba TV’s deliver great tech at a great price?
The solution
We employed generative design inspired by cymatics, the notion of audio coming to life through physical objects. We created a mesmerizing portrayal of how a Toshiba TV can metaphorically bring your world to life. As the year unfolded, we bolstered the brand’s credentials while leveraging tactical, value added purchasing opportunities, positioning Toshiba as the obvious choice for those in the market for a new TV.
The result
These strategic tactics led to retailers experiencing stock shortages due to surges in demand. The campaign achieved exceptional results, with nearly 8 million impressions, 3.3 million views, and 16,000 clicks, highlighting the immense impact and success of our approach.
