The problem
George had secured an exclusive partnership with Stacey Solomon to create a new range of homewares. They needed a creative solution to brand, package and launch the collection in-store and online into a clear sub-brand that would sit seamlessly within their George Home ranges and raise the quality credentials of their overall offer.
The solution
With a clear vision from Stacey herself to produce a collection that was accessible in price but premium in quality and design aesthetic, we ensured the name and branding of the range was warm and relatable. Considerations were also ensured throughout the process for the packaging to be simple and unfussy to avoid superfluous material usage.
The result
A consistent and elevated sub-brand and collection that upon launch was a huge success both with customers and press. The first drop sold out within days and subsequent new ranges have been commissioned for 2024.
