The problem
Working with some of the most respected chefs in the world to design, install and manage commercial kitchens the Rees Associates brand didn’t aptly reflect the quality and prestige of their projects.
The solution
The identity approach sought to move Rees Associates from the world of manufacturing to the world of design and architecture. Creating this visual link helped to elevate the brand and increase its commercial value.
The result
Understanding the value of space and its use is central to every installation’s effective planning and success. No two spaces are the same, this principle runs through every project. The new identity reflects this design principle, adapting to the materials and space in which it’s used.
