The problem
We were entrusted by Sofa.com to breathe new life into their renowned brand, which had lost some of its distinctive personality. As the brand’s lead creative agency, we were responsible for Sofa.com product photography across all print and digital communications.
The solution
Often working with challenging deadlines, we source locations, stylists and models for campaigns spanning the seasonal to the promotional – meticulously art directing every element of the shoot to match the aesthetic of each product.
The result
The outcomes speak volumes, as our photography and art direction played a pivotal role in revitalizing Sofa.com’s brand persona, enabling them to stand out and effectively engage consumers in a crowded market.
