The problem
With more than 300 years of experience, Wedgwood brands Royal Doulton and Royal Albert pour expertise and craftmanship into every teacup, figurine, and utensil they create. Unfortunately, this long and distinguished history was failing to connect with younger audiences.
The solution
Not many brands live to reach 100. So, to promote Royal Albert’s centenary we created an animated video illustrating the historic cultural trends that have influenced their products, right up to the present day.
The result
Drawing inspiration from selected patterns, we hand rendered figures and scenes creating a visual journey through each era – all framed within an animated pop-up storybook that moves to a new decade with a turn of the page.
