Speedo

Seeing is believing: capturing Speedo's goggle greatness

The problem

We were asked by international swimwear brand, Speedo, to produce some informative videos aimed at educating the Speedo consumers about the unique benefits of their new premium goggle range.

The solution

The videos we created expertly combined film with 3D animation. We carefully filmed some instructional content to show how the goggles are assembled, then customised and combined this with 3D animations of each colourway. The 3D animations were used to explode different aspects of the goggles to really highlight the features and benefits.

The result

Thanks to a history stretching back to the beaches of Australia in 1910, the Speedo brand’s swimwear heritage is unparalleled. But in the ever-changing sports and fitness market, the videos we produced needed to be engaging as well as informative. The videos we created effectively conveyed Speedo’s longstanding expertise in the industry, whilst maintaining a captivating quality.