Olympus Medical Systems – Strategy – B2B

Optimising success in a technical B2B market

The brief

Olympus Medical Systems build medical technology to optimise workflow and improve operational efficiency. They tasked us to design and create B2B advertising materials and a supporting media plan, to launch their latest range in specialist equipment. The requirement was to reach a niche specialist target audience of medical professionals involved with endoscopic procedures, to influence their long-term investment and elevate consideration for Olympus’ products.

The solution

We successfully crafted advertising that portrayed Olympus in a refreshing light, featuring a well-defined messaging hierarchy and creatively tailored language that seamlessly integrated with specialised medical environments. We engaged specialist journals, events and publication, and planned a B2B focussed digital media campaign.

  • Advertising design
  • Content creation
  • LinkedIn B2B Marketing
  • Media Planning & Buying

5 x specialists media
journal articles.