E-COMMERCE
Your ecommerce site may look truly beautiful - but does it have user experience at it's heart?
At The One Off, we’re more than just an ecommerce web design agency. When you partner with us, you benefit from an experienced, multidisciplinary team that will not only design a beautiful ecommerce site with a great user experience - but will also ensure that it fits seamlessly alongside your other marketing activities.
- Design Process
- Digital Marketing
- SEO
Overview of Ecommerce Design Services
When it comes to ecommerce website design, we tell stories that sell. Our brand-led approach weaves together your brand’s story and unique selling points with beautiful design and a focus on functionality, ensuring that your ecommerce site is on-brand, attractive and easy to navigate. Think about your own online purchases. How often have you decided not to buy from a site because it is clunky, hard to navigate or slow? Our focus on responsive design and mobile optimisation - and our experienced team of designers - ensures that your customers have a great first-time experience, and keep coming back.
Core Features of Our Ecommerce Designs
Whether you’re looking for a brand new ecommerce website or a refresh of an existing site, there are various ways we can work our magic to give your customers a great online experience. Our customisable product pages enable you to showcase your range in the most effective way - and the way that best suits your brand identity. Our secure checkout processes mean your customers will feel at ease when ordering through your ecommerce site. Our user-friendly shopping carts make it easy for customers to see and make changes to their planned purchases. We pride ourselves on our modern approach to ecommerce website design, combining the best of traditional design features with more innovative solutions to capture your customers’ attention. Whether it’s augmented reality experiences, artificial intelligence-driven recommendations or advanced search filters to improve product relevance, we’ll create a seamless shopping experience that’s just as easy - if not easier - than shopping in-store.
Our Design Process
We’re not just an ecommerce web design agency: we’re a trusted partner who will work closely alongside you to bring your vision to life. We’ll begin with an initial consultation to understand your brand identity, your business goals, and what you are looking to achieve through your ecommerce site. Our talented web designers and creatives will craft a design and structure that is truly tailored to your requirements.
Once built, we undertake iterative testing - incorporating your feedback, too - to ensure high performance. When we - and you - are happy with the final result, we’ll launch your new ecommerce site: making any tweaks that are needed once live.
Case Studies
The Hape toy brand was previously relatively unknown in the UK. The brand wanted to shift to a direct-to-consumer model, but both conversion and bounce rates for their existing website were proving detrimental. We created a fully responsive website that encapsulated their child-centric approach while also instilling confidence in parents. The result? 3-5x more sessions and a rise in returning users.
During a wider rebranding project with FatFace, the team asked The One Off to join forces with their existing web team to revamp their ecommerce offering. Using a combination of UX benchmarking and competitor analysis, we created a digital roadmap, strategy and designs to drive engagement and improve conversion rates - resulting in increased average basket size and sales, and improved brand perception.
Integration with Digital Marketing and SEO
Any good ecommerce web design agency knows the importance of SEO in ecommerce design. The higher your site ranks in search engine results pages, the more likely it is to attract potential customers. It’s SEO that drives this visibility. If your ecommerce website is not SEO-optimised, you may struggle to compete.
Search engines prioritise websites that offer a positive customer experience.
Your website structure, load times, navigation and mobile-friendliness can all impact your SEO score, which is why we place such a great emphasis on creating the optimal user experience.
We enhance this SEO focus with other relevant digital marketing strategies - such as pay-per-click advertising, social media marketing and content marketing - to give your ecommerce site the visibility and visitors it deserves.
Why Choose The One Off for Your Ecommerce Platform
Choose The One Off for your ecommerce website design, and you’re choosing more than a simple ecommerce web design agency. From researchers and creatives to digital designers and brand identity specialists, our team of over 130 cross-disciplinary experts gives us the in-house knowledge, experience and expertise to create sites that truly persuade, inspire and convert. With a proven track record and a wealth of ecommerce and digital marketing innovations at our fingertips, we’ll work with you to transform your brand voice into a competitive advantage.
Engage with our team
We’ve helped major brands across a range of sectors to do more with their ecommerce sites - and we want to help you, too. Subscribe to our newsletters for the latest insights and updates in ecommerce trends - and for even more inspiration, click here to see our ecommerce portfolio. We’d love to hear how we can help. For a personalised consultation to give your ecommerce site a boost, simply fill out the form below.
