What does your social media look like?
Are they carefully planned and executed, or do you simply post as and when you remember? If you’re struggling to answer the above questions, we’re here to help.
Overview of Social Media Marketing at The One Off
Figures suggest that the UK is home to over 56 million active social media users: 83% of the UK population. For brands, social media offers an enormous opportunity to connect with both existing and potential customers - can you afford to miss out?
Social campaigns can enhance your visibility, improve brand recognition, and connect you with a new audience. By facilitating engagement, they can also help you build stronger relationships with your customers, and increase trust in your brand.
Here at The One Off, everything we do is driven by our cross-disciplinary expertise. With an experienced team of copywriters, designers, motion artists, brand specialists and more, we’re here for everything from one-off content campaigns to ongoing social media support, producing content that aligns perfectly with your brand and your goals.
“Social media” is a term that encompasses a variety of services. As an integrated social media marketing company, we offer:
- We create compelling messages that encourage your audience to engage while remaining true to your brand: relevant, valuable messaging that truly resonates with your audience.
- Test
- Test
- Test
- Test
- Test
- Test
Methodology and Approach
Before we can craft the perfect social campaigns, we need to know YOU. We’ll work to understand your brand, story and goals to plan, create and manage content that helps you reach more people, and generate more profit.
After an initial consultation with your team, we’ll develop your social media strategy before tasking
our creative geniuses with crafting a campaign in line with your brand and aims. Once live, we’ll monitor the campaign to establish its success, taking into account your audience’s reactions, behaviours, feedback and conversions.
Case Studies
London//Melbourne//Mumbai
Client Success Stories
When one of the world’s most iconic travel brands relaunched, they wanted a strong social media campaign as a key element. Their focus was on one of the key reasons for travel - love - but relaunching mid-pandemic was challenging. We created a campaign that focused on the holiday moments that really matter: quality time with the family, exploring new places with your favourite people, being able to let the worries of day-to-day life truly drift away. At a time when tensions were high and worry was the primary emotion, this campaign highlighted the power of love, and invoked a desire for more of it in the brand’s audience.
Expertise and Industry Insights
The world of social media is one that’s constantly shifting. As a social media marketing agency, it’s our job to keep up with current trends to allow you to showcase your brand in the best possible way.
Short-form video content continues to grow in popularity - and with some platforms allowing the options of reposting, stitching or duetting with video content, brands who can create a memorable, shareable campaign can easily go viral.
Brands are building relationships not just with major influencers, but with smaller micro-influencers who they work with on longer-term campaigns. E-commerce on social platforms continues to rise, while voice search is growing: if your social content is optimised for voice searching, it could gain more traction.
A further trend for brands to be aware of is the rise of user-generated content (UGC). This refers to content created by users, rather than by brands, and can include anything from mentions of your brand in a caption to videos or photos of product usage, shopping hauls and more. Brands can encourage users to share organic (unpaid) UGC by starting trends, giveaways or challenges or creating specific hashtags - or pay UGC creators to create content and share it on their own brand channels.
Engage with our team
With an expert cross-disciplinary team at the helm, The One Off is a social media marketing company with a difference. We’re passionate about creating customised social media solutions that work - can you afford not to get social media right? Give us a call on 0207 586 8900 to discover what a difference we can make.
