Integrated Advertising Agency
Traditional advertising has its place. But what if we told you there was an approach that could captivate your audience and generate profit even more successfully?
That’s where your next integrated advertising campaign comes in. By taking an omnichannel approach to your marketing efforts you can go beyond the boundaries of traditional advertising, amplifying your story and ensuring that your message is consistent.
- Traditional Media
- Public Relations
- Direct Marketing
Overview of Integrated Advertising
An integrated advertising campaign aligns your message across multiple channels and consumer touchpoints - with a consistent experience and feel wherever your audience encounters your brand. Your integrated campaign could have any of a number of goals. You may be looking to increase brand awareness, drive sales of a particular product, or highlight special offers. Whatever your objective, working with a full-service integrated advertising agency will ensure that your marketing is fully aligned, and your message is consistent. This approach to advertising can help you reach a wider audience, while keeping your message consistent across touchpoints can build trust. Repurposing your marketing assets will save you both money and time, while amplifying your voice and increasing brand familiarity. Here at The One Off, our multidisciplinary in-house team knows the power of a strong integrated approach. From advertising planning to production and monitoring, we’ll work with you to ensure your voice is heard.
The integrated advertising umbrella covers a spectrum of services - and we’ve a vast amount of experience, knowledge and expertise in all four:
- Digital marketing covers all of your online marketing activity. It’s a broad term that can span multiple channels: your website, pay-per-click (PPC) advertising, content marketing, email marketing, social media marketing, text messaging, affiliate marketing, video marketing and more. We’ll create campaigns designed to meet your specific goals and reach your target audience - and with a wealth of monitoring tools at our disposal, you’ll easily be able to see how your campaign has performed. While many forms of advertising are aimed at a large audience, direct marketing involves targeting pre-selected individuals without using a third party. Methods include SMS marketing, direct mail, email marketing and telemarketing. It allows you to send targeted, personalised messages: the more targeted the communication is, the more successful it is likely to be.
- From television and radio advertising to newspapers and magazines, billboards and direct mail, traditional media refers to all the “old school” forms of advertising that existed before the digital age. Old school they may be, but traditional media can still be an effective way to reach your target audience.
- PR refers to any strategic communication from your brand to the public. It can be used to promote new products or services, to share important company news or events, to keep your brand front-of-mind or for crisis management, responding to negative events to minimise their impact.
Our Approach
As a full-service integrated advertising agency, The One Off team includes over 130 specialists working across multiple disciplines. This allows us to craft integrated advertising campaigns that truly maximise the power and reach of your message across all relevant channels.
Our research team can analyse the marketplace to determine which approach and messaging will work best. Our creative experts will craft a beautiful
integrated advertising campaign that delivers. Our production team will bring your campaign to life, and our project managers will work to ensure that all campaign elements are harmonised.
Once live, we have a wealth of monitoring tools in our armoury to understand the campaign’s impact, and to allow us to tweak your campaign in real-time if needed.
London
Love play, learn.
As a full-service integrated advertising agency, The One Off team includes over 130 specialists working across multiple disciplines. This allows us to craft integrated advertising campaigns that truly maximise the power and reach of your message across all relevant channels. Our research team can analyse the marketplace to determine which approach and messaging will work best. Our creative experts will craft a beautiful
- OOH Campaign
Engage with our team
From disruptive startups to large global organisations, we’ve built integrated advertising campaigns of all shapes and sizes. If you’re looking to bring your next big idea to life, we’d love to hear from you. Get in touch to find out what a tailored integrated advertising campaign from The One Off could look like for your brand.
