We developed a comms hierarchy based on Nice, Advice and Price, creating a tone of voice and graphic style for each area, whilst keeping a strong B&Q synergy throughout. We showed inspiration through seasonal and range graphics, and by cross merchandised “get the look” collections. Advice was reduced to 3 simple steps with a human touch graphic to help. Price was rationalised and not over used – price is a given in B&Q before you even get to store so don’t inundate your customers. We captured all of this in the “B&Q customer led principles for in store comms”, and a design guide for their implementation.